The campaign is being organized by Lean In and Girl Scouts of America which focuses on banishing the negative stigma that is attached to young girls who assert themselves as leaders. According to the Ban Bossy website, "when a little boy assert himself, he is deemed a leader but when a little girl does it, she's deemed bossy." See the negativity? The campaign aims to break this stigma and boost the self-esteem of young girls and women to embrace being a BOSS! The world needs more women leaders because we are still underrepresented in many facets of the world and it begins with our youth!
To help further the campaign's efforts, they've wrangled in some powerful women who lead the charge in banning the term "bossy." Check out this quick snippet:
For more information about the #BanBossy campaign, click here! Be apart of the change.